You’ve likely heard of the big hitters in online directories such as Yelp, Google, and Bing. But what exactly are these platforms, and how do they impact your marketing?

What are local business listings?

You have probably heard of success in online directories such as Yelp, Google and Bing. What exactly are these platforms and how do they affect your marketing?

You have probably heard of success in online directories such as Yelp, Google and Bing. What exactly are these platforms and how do they affect your marketing?

What are local business listings?

Local business listings are online portfolios containing information about your business, such as: Name, address, phone number, hours of operation, and other data. Most platforms providing this information can be used for free. However, users must add their information manually or make their business claims.

The purpose of local business listings is to make your business more accurate and searchable online. Companies that index information and photos often have better search engine optimization and are considered credible and authoritative on the Internet. In addition, many local business clues transmit information to others. Thus, if your information is incorrect, it can be transferred to other websites. This is one of the reasons why it is important to regularly update your business listings.