Pay Per Click (PPC)

Search engine marketing (SEM), pay per click (PPC), search engine advertising, sponsored offers … the list goes on. Before you begin typing the names of specific ad programs and ad types, such as: B.: Google Ads (formerly Google AdWords), Google Product Listing Ads, Google Shopping Ads, and Bing Ads.

Paid search engine marketing offers businesses the opportunity to advertise in the sponsored offers of a search engine or a partner site, either by paying each time their ad is clicked (pay per click) or, more rarely, when their ad is shown (CPM or Cost-per-1000)) or when a telephone contact is generated